VALUING ORGANIZATIONAL INFORMATION
Organizational Information
Ø Information is everywhere in an organization.
Ø Employees must be able to obtain and analyze the many different levels, formats and granularity of organizational information to make decisions.
Ø Successfully collecting, compiling, sorting and analyzing information can provide tremendous insight into how an organization is performing.
Ø Levels, formats and granularity of organizational information.
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The Value of Transactional & Analytical Information
Transaction information verses analytically information
The Value of Timely Information
ü Timeliness is an aspect of information that depends on the situation.
ü Real-time information – immediate, up-to-date information.
ü Real-time system – provides real-time information in response to query requests.
The Value of Quality Information
- Business decisions are only as good as the quality of the information used to make the decisions.
- You never want to find yourself using technology to help you make a bad decision faster.
- Characteristics of high-quality information include;
Example of low quality information
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Understanding The Cost of Poor Information
The four primary sources of low quality information include
ü Online customers intentionally enter inaccurate information to protect their privacy.
ü Information from different systems have different entry standards and formats.
ü Call center operators enter abbreviated or erroneous information by accident or to save time.
ü Third party and external information contains inconsistencies, inaccuracies and errors.
Potential business effects resulting from low quality information include
ü Inability to accurately track customers.
ü Difficulty identifying valuable customers.
ü Inability to identify selling opportunities.
ü Marketing to nonexistent customers.
ü Difficulty tracking revenue due to inaccurate invoices.
ü Inability to build strong customer relationships.
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Understanding The Benefits of Good Organization
- High quality information can significantly improve the chances of making a good decision.
- Good decisions can directly impact an organization’s bottom line.
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