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Tuesday, 24 September 2013

Chapter 11 - Building A Customer-Centric Organization; Customer Relationship Management

CRM is a business philosophy based on the premise
that those organizations that understand
the needs of individual customers
are best positioned to achieve sustainable
competitive advantage in the future.

      A customer strategy starts with
understanding who the company's customers
are and how the company can meet strategic
goals.


full content here: http://hazmi-bizit.blogspot.com/p/chapter-11.html

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